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The Big Story

Dec 19, 2018

While we hate to be the bearers of bad news as the holiday season nears, the supply-side tech provider OpenX closed out the year with a round of layoffs.

Sarah Sluis, who wrote about OpenX’s big shift, looks at the challenging road ahead for the company, as well as OpenX’s peers, which have made similar...

Dec 13, 2018

This week on “The Big Story,” the AdExchanger team looks at what WPP CEO Mark Read has done, what Read still might do, and what he’s up against.

Dec 5, 2018

AdExchanger editor Alison Weissbrot unpacks S4: What’s in it so far, and what does Sorrell still need?

Nov 28, 2018

This week on “The Big Story,” the AdExchanger team discusses what Rocket Fuel was up to, what can be learned from its fall from grace and how that story came to be.

Nov 14, 2018

This week on “The Big Story,” the gang looks at Dentsu Aegis Networks CEO Jerry Buhlmann's surprise departure – a mild shock given that Dentu Aegis seemed to be weathering the financial storms that buffeted its holdco peers.