Nov 28, 2018
This week on “The Big Story,” the AdExchanger team discusses what Rocket Fuel was up to, what can be learned from its fall from grace and how that story came to be.
Nov 14, 2018
This week on “The Big Story,” the gang looks at Dentsu Aegis Networks CEO Jerry Buhlmann's surprise departure – a mild shock given that Dentu Aegis seemed to be weathering the financial storms that buffeted its holdco peers.
Nov 7, 2018
This week on “The Big Story,” we look at how the application of polling data has changed over the past two years and why, this time, it was a better predictor of the final results. Between trolls and landline users, pollsters are at least more aware of variables that can throw off their predictions.
Nov 1, 2018
When giants move, everyone takes notice.
This week on “The Big Story,” the AdExchanger team looks at some small but significant shifts in Amazon’s and Facebook’s ad offerings.