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The Big Story

Feb 28, 2019

This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz.

Feb 21, 2019

This week on “The Big Story,” we’ll talk about the growth of digital and Amazon, in particular: why it’s succeeding and what it must do to grab even more precious, precious spend.

Feb 14, 2019

On this week’s episode of “The Big Story,” Sarah Sluis describes what happened at the IAB Annual Leadership summit, why the IAB might be making the wholesale shift to DTC and how DTC principles are effecting even the biggest companies.

Feb 7, 2019

This week on “The Big Story,” the AdExchanger team takes a good long look at how GDPR has impacted Google and its policies, which, in turn, have impacted the rest of the digital ad ecosystem.