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The Big Story

Oct 31, 2019

Can marketers work directly with exchanges? Can anyone leave Google? And the latest on Facebook's political ads problem.

Oct 24, 2019

The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?

Oct 17, 2019

Everything is on the cusp of transformation: privacy, legislation, media transactions, the holdcos, TV. Here's what you need to know.

Oct 9, 2019

Google has changed its policies in recent years around what data gets passed back to marketers, and under what circumstances. We'll break all that down. Also, P&G's Marc Pritchard wants a way for signals to cross all the walled gardens, to enable crucial marketing activities like frequency capping. Can he succeed?

Oct 3, 2019

This week, the team delves into Elizabeth Warren's rhetoric to break up Facebook. We also look at her unusual political campaign strategy. And finally, agencies are learning that the union between data and creativity needs a lot of marriage counseling.