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The Big Story

Nov 25, 2019

Before you carve the turkey, you need to give thanks. And this week on The Big Story, the ad tech community raises a glass to all it has to be thankful for.

Nov 21, 2019

Google has Open Bidding, Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both. What do buyers, exchanges and publishers need to know about the three most dominant auction solutions? 

Nov 14, 2019

The cookie countdown has everyone confused. How will it actually affect the ad industry? No one can agree, and everyone has an agenda. Also, we look at TikTok's late mover advantage.

Nov 7, 2019

Former Nielsen exec Megan Clarken has a big task ahead of her as Criteo CEO. What is she facing? Also Viant, having bought itself back from Meredith, is now an indie DSP. But isn't it dangerous to go alone? Take this episode of The Big Story to learn more.