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The Big Story

Dec 3, 2020

This week, GroupM's global president of business intelligence Brian Wieser swings by to talk about the media unit's ad spend forecast for the United States. 

No V-shaped recovery, unfortunately, but no L-shaped recovery either. Instead, we split the difference and got a K-shaped curve, where some industries are coming...


Nov 24, 2020

It was a cold first half of the year, but strategic M&A is starting to pick back up. See: Experian’s acquisition of Tapad from Telenor and Near’s purchase of fellow location data company Teemo. But what about potential privacy concerns? Also in this episode: The trend toward corporate social responsibility in the...


Nov 19, 2020

Joe Biden won, but voting in America has forever changed, from dealing with disinformation to grassroots campaigning going virtual. In this episode, we welcome guest Mike Schneider, a partner at Bully Pulpit Interactive (the Biden agency that helped with the mobilization effort) to walk us through Biden's victory, and...


Nov 12, 2020

Big news in measurement this week, with Spotify buying Megaphone and Nielsen adding set-top box and smart TV data to its currency for the first time ever. What does Spotify get in adding Megaphone to its growing frankenstack? And what does Nielsen adding these new data sources mean for the future of measuring...


Nov 5, 2020

Did anything interesting happen this week?

Well, CCPA 2.0 passed in California, tightening the consumer privacy rights associated with the OG CCPA. Also, the United States elected a new president (I mean, maybe?). We’ll look into our crystal ball and tell you how the results (Unclear at the time of this writing) might...