Mar 26, 2020
Apple's Safari browser will quash all workarounds. In light of the pandemic, a W3C business group will ask Google to extend Chrome's two-year timeline for third-party cookie deprecation. We also look at some early ad spend projections, and how the growing OOH industry hit a COVID-19 wall.
Mar 18, 2020
Checking in from our respective quarantines, the AdExchanger team looks at how the pandemic has put digital media in flux, which changing consumer patterns caused by our new normal might be permanent, and examines some data privacy concessions that GDPR makes to accommodate an outbreak.
Mar 11, 2020
Oh God, the Coronavirus is still here. This week, the team looks at how ‘social distancing’ affects an industry built around personal relationships and networking. Plus, we look at why publishers are seeing an uptick in vendor outreach, and we examine whether LiveRamp will survive the cookie apocalypse.
Mar 5, 2020
The impact of COVID-19 is felt around the world, including the advertising/marketing industry. Plus, we look at how SSPs and holding companies are sidling closer together.