Dec 30, 2021
One of the most compelling soap operas of 2021 was the TV measurement debate. As the year ends, here’s one of our best reruns: the moment Nielsen lost its MRC accreditation.
Dec 22, 2021
2021 brought both bounty (IPOs) and challenges (targeting). As ad tech surfed the wave of IPOs, it also weathered attacks on targeting and measurement, as online privacy increasingly became a priority for governments, platforms and people.
Dec 16, 2021
Vox Media buying Group Nine Media is the latest media mega merger to watch. Plus, Criteo buys IPONWEB. Both acquisitions are part of a strategy to find space unoccupied by Big Tech (and impervious to the demise of third-party cookies).
Dec 9, 2021
BuzzFeed’s debut on the public market disappointed, but its advertising business is growing (and it’s planning more acquisitions). Plus, digital advertising in 2021 grew faster than it has in the history of advertising. We explain why.
Dec 2, 2021
Black Friday didn’t have its “best year ever.” We get into the supply-chain issues and consumer-behavior changes behind the shift. Plus, how UK antitrust investigators are gaining oversight over Google’s Privacy Sandbox.