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The Big Story

Jan 28, 2021

Flashtalking CEO John Nardone stops by to talk about the latest ballyhoo around FLoC. Hey, it performs about as well as cookie-based targeting (sez Google). We'll try to interpret what Google means by that - and how FLoCs might play into its greater strategy. Also, we'll examine Google's plans in light of the Apple IDFA...

Jan 22, 2021

Mike Baker, former CEO of dataxu (which sold to Roku in 2019) drops by to talk with the team about the transformation of TV in 2021. We'll discuss why CTV ad dollars haven't matched the surge in viewership yet, the challenges around transparency and managing the UX, and how ad buyers should deal with the...

Jan 14, 2021

The tech world’s decision to no longer host Trump underscores its singular role determining what messages are heard and amplified, and the fact that so many smaller tech companies quickly emulated the decisions of Google, Apple and Facebook epitomize the influence the major tech platforms hold across the...

Jan 7, 2021

In this episode, recorded before the insurrection at the US Capitol, the AdExchanger looks at where the ad industry ended up in 2020, and where it needs to go in 2021.