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The Big Story

Mar 25, 2021

Will FLoCs fly in Europe or will the GDPR clip its wings? And speaking of birds (and identifiers), NBCU's Peacock is going programmatic - and the broadcaster also revealed a new identifier for advertisers to use.

Mar 18, 2021

This week, we recorded The Big Story LIVE at AdExchanger's Innovation Lab: Identity Edition. In this episode, the team gives you the bigger picture on the current identity landscape - and the specific challenges that await. Can ID resolution solutions co-exist with each other - and with Google's Privacy Sandbox? Are the...

Mar 11, 2021

This week, we'll check in with Unified ID 2.0, the most promising online identity initiative coming out of indie ad tech. No longer a grand ambition, it's now being put into practice and has to take into account the real world, practical challenges the online ad industry is facing. Where is it today, and where does...

Mar 4, 2021

Google said no ad sales based on cross-site browsing, and no to email-based IDs. Disney says yes to ad tech. Roku says yes to Dynamic Ad Insertion. Nielsen gets a hefty load of audience data.