This week, on “The Big Story,” the AdExchanger team describes
why Google found it necessary to move to a first-price auction
setup in the first place, and parses through some of the
predictions around what will happen afterward.
About the Podcast
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.