This week, on “The Big Story,” the AdExchanger team describes
why Google found it necessary to move to a first-price auction
setup in the first place, and parses through some of the
predictions around what will happen afterward.
About the Podcast
In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.