Nov 19, 2020
Joe Biden won, but voting in America has forever changed, from dealing with disinformation to grassroots campaigning going virtual. In this episode, we welcome guest Mike Schneider, a partner at Bully Pulpit Interactive (the Biden agency that helped with the mobilization effort) to walk us through Biden's victory, and how advertising during this election differed from all others.
Also, we'll talk about the latest Facebook mishap, this one around a conversion lift metric gone awry - but only for a short while in August. Another part of the problem was that Facebook didn't let its advertiser clients know until November.