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The Big Story


Dec 3, 2020

This week, GroupM's global president of business intelligence Brian Wieser swings by to talk about the media unit's ad spend forecast for the United States. 

No V-shaped recovery, unfortunately, but no L-shaped recovery either. Instead, we split the difference and got a K-shaped curve, where some industries are coming back strong and others, like travel and tourism, are going to be down for a while yet. 

We'll also talk about the impact the pandemic has had on the triopoly, the publisher community at large, and the future of TV.