May 26, 2022
The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Okay. Now that we’ve cleared up, tune in for frontline reporting from the upfronts (TV and podcast varieties).
May 19, 2022
We evaluate the new crop of attribution and analytics companies rising from the ashes of multitouch attribution. Plus, is Marriott's entrance into the ads business a sign that we’ve reached peak media network – or is it just the beginning?
May 12, 2022
A rundown on the state of TikTok’s ad platform, including its attribution woes. (But you’d be crazy not to advertise there.) And location-data-related privacy issues that will crop up should Roe v. Wade be overturned.
May 5, 2022
It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem dresses up and pretends to have the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work on real problems as advertising becomes a means a means of...