TV ad buying platform Cadent acquires AdTheorent, setting its
sights on omnichannel. Also in this episode: The less-than-kosher
attribution game that retail media networks are playing with
brands.
About the Podcast
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.