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The Big Story

Sep 19, 2019

The CCPA is coming. This week: the weird nuances that still need to be worked out, why industry lobbyists were so unsuccessful at making any substantial alterations and a list of things you need to think about before the law comes into effect.


Sep 12, 2019

After a few years in the doldrums, ad tech companies seem to be doing well. Integral Ad Science has an all new look. And stocks from publicly-traded companies like The Trade Desk, Rubicon Project, Cardlytics and Telaria are, for now, surging. What's going on?


Sep 5, 2019

Cookies: Can’t live with ‘em, can’t live without ‘em. Well, depends on who you ask, and the experts disagree. This week, we go headlong into the heated debate on the value of cookie tracking, and take a look at the super-sized media budgets of Big Tech platforms.


Aug 28, 2019

Amazon is beta testing a clean room. What does it offer, and how does it compare to clean room setups offered by Google and Facebook?


Aug 22, 2019

This week, it's all about Apple's ITP, Google Chrome's response to its browser peers' user privacy lockdown and we get into how CCPA might affect broadcasters' plans to offer addressable advertising.