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The Big Story

Nov 14, 2019

The cookie countdown has everyone confused. How will it actually affect the ad industry? No one can agree, and everyone has an agenda. Also, we look at TikTok's late mover advantage.


Nov 7, 2019

Former Nielsen exec Megan Clarken has a big task ahead of her as Criteo CEO. What is she facing? Also Viant, having bought itself back from Meredith, is now an indie DSP. But isn't it dangerous to go alone? Take this episode of The Big Story to learn more.


Oct 31, 2019

Can marketers work directly with exchanges? Can anyone leave Google? And the latest on Facebook's political ads problem.


Oct 24, 2019

The TV ad tech consolidation is revving up, with Roku buying Dataxu and AT&T's Xandr buying Clypd. What will these two technologies add to their respective owner's ad ambitions?


Oct 17, 2019

Everything is on the cusp of transformation: privacy, legislation, media transactions, the holdcos, TV. Here's what you need to know.