Oct 27, 2022
Political advertising is in full swing for the US midterm elections. We go deep into where candidates are spending their digital ad dollars and how they’re using data, with special guest Grace Briscoe, who oversees some 850 ad campaigns as head of political business for...
Oct 20, 2022
Transparency. Privacy. Signal Loss. Coming out of Programmatic IO New York, the full editorial team debriefs on the hottest topics driving ad tech conversations in 2022.
Oct 13, 2022
Once you start looking, dark patterns are everywhere – and the FTC is determined to do more about enforcing against these unfair and deceptive design practices. Also: Brands are using incrementality measurement to transform their marketing plans and boost performance.
Oct 6, 2022
Media planning is evolving in the lead-up to the midterm elections. Geotargeted CTV campaigns are winning over local media placements. Plus: Is Meta the new AOL? The argument for and against a behemoth’s slow decline.