Sep 30, 2021
We discuss the rise of CDPs and the decline of two other marketing stalwarts: last-click attribution and Nielsen as the currency for linear TV buys. In all three areas, opportunity is knocking, as new tech and new companies seek to replace aging tech and measurement standards.
Sep 23, 2021
Instacart, Uber, Affirm and GoPuff are getting into advertising – and there’s a common thread driving their pursuit of profitability through ad businesses. Two biggies: killer attribution and access to young, digitally native audiences.
Sep 16, 2021
Explore the logic behind TransUnion’s $3.1 billion acquisition of Neustar, an identity resolution company with caller ID roots – and why it would catch the eye of a credit reporting agency. Plus, Apple’s victory in the Epic Games lawsuit and what marketers need to know about the privacy features in iOS 15.
Sep 9, 2021
Amazon TVs could lead to better attribution, more scale and intensify the already white-hot competition in the CTV space. Plus: Sen. Elizabeth Warren urges the antitrust investigation against Google onward with a focus on the “Jedi Blue” deal between Facebook and Google.
Sep 2, 2021
China’s new privacy law, PIPL, might look similar to GDPR – but it’s got a few twists global marketers will need to pay attention to. Plus: Why Mediaocean switched private equity owners, and unpacking Freestar’s acquisition of Sortable.