Jul 29, 2021
A guest from the front lines of connected TV ad buying – Omnicom’s Kelly Metz – shares why a record TV upfront will lead to a “wild Q4” as programmatic buyers scramble for access to streaming inventory. Plus, we unpack the Olympics streaming experience.
Jul 22, 2021
Could Xandr attract the eye of InMobi as it prepares an IPO? We discuss AT&T’s reported plans to sell Xandr and offer a primer on Big Tech’s new foe, Jonathan Kanter, the nominee to lead antitrust actions at the Department of Justice.
Jul 15, 2021
How do email-based IDs, the Privacy Sandbox and first-party data rank in terms of privacy? And which cookie alternatives are attracting marketer test budgets? Listen to the highlights of AdExchanger’s latest research report on identity. In the second half, we talk through the Flashtalking-Mediaocean deal, as ad...
Jul 9, 2021
The Trade Desk made waves this week with the launch of its new DSP dashboard, called Solimar, and a venture capital arm. The company’s first investment is in Chalice Custom Algorithms. And we examine where all the supply of programmatic CTV ads are coming from, when so much of the content is ad-free or locked...
Jul 1, 2021
When Google extended its third-party cookie removal deadline, many were relieved. But the extension will create winners (Google, public ad tech stocks) and losers (consumers). Featuring a special guest from the ad tech front lines, Matt Barash of Zeotap.