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The Big Story

Aug 15, 2019

Viacom and CBS have gotten back together. What does this mean for advanced advertising? For streaming? For content? For everything? Also, the Democratic candidates have created an absurd direct response feeding frenzy, as they each try to amass enough donors to qualify for the September debates. We'll hop into a...

Aug 7, 2019

That is the question. Whether 'tis nobler in the mind to suffer the slings and arrows of GDPR, or to take arms against a sea of troubles and turn to contextual data instead. This week on The Big Story, we look at the future of RTB, and apologize to William Shakespeare. 

Aug 1, 2019

This week, we celebrate three letter acronyms. RTB comes to CTV now that Amazon Fire TV inventory is available through the DSPs dataxu and The Trade Desk. Plus, the FTC and DoJ launch antitrust investigations into Facebook. But what's the difference? Finally, we look at the rise and fall and perhaps rise again of the ad...

Jul 24, 2019

The Trade Desk stares down Google. The FTC takes a chunk out of Facebook. TikTok invades #Area51. 

Jul 17, 2019

News Corp.'s Stephanie Layser makes a guest appearance to dig into the explosive column she wrote about Google's Unified Pricing rule changes, and the effect they might have on the publisher community.