Oct 26, 2023
The impact of tech on monetization – from SPO sustainability initiatives to the looming end of the cookie and the challenges of implementing its replacements – has publishers feeling jaded. Plus, for retail media fans: inside the Pantry Wars.
Oct 19, 2023
Yahoo Backstage is a “sorta SSP” that’s emblematic of a larger SPO trend that hops over either DSPs or SSPs. Plus: a primer on the ecommerce ad metrics and tools that are changing how marketers buy digitally, from ACOS to TROAS to cost...
Oct 13, 2023
Scam ads featuring AI-generated celebrities are catching the FTC’s attention. Hear what the creator economy fears about generative AI. Plus: the latest on the US v. Google...
Oct 6, 2023
Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the...