Aug 30, 2018
This discussion about branding focuses on a trend, two years in the making, of brands hiring data-driven user-acquisition experts from gaming apps. The movement speaks to the changing needs of brand advertisers. But at the same time, moving user acquisition people into the world of branding isn’t without its friction...
Aug 23, 2018
This week, the AdExchanger editors discuss what bid caching is, why it’s so controversial and who is harmed by the practice.
Aug 16, 2018
In this week’s “The Big Story,” the AdExchanger team scrutinizes the history and future of Amazon as an ad platform – from one decade ago, when it struggled to convince media planners to buy a banner ad, to today, as the owner of some of the most coveted and exclusive data sets.
Aug 2, 2018
In this week’s “The Big Story” podcast, the AdExchanger team takes a deep dive into the pubs that made its Top 10 Programmatic Publishers list, which went live Monday and featured a variety of companies – from programmatic upstarts King and Spotify to traditional broadcasters such as NBCUniversal, legacy...