Jun 30, 2022
Google has tried – and so far mostly failed – to get its customers on board with major new migrations for its online advertising platform. But Google means business this time, with the migration to the new GA4 analytics solution. You’ve got one year. Also: Tech layoffs are on the rise.
Jun 23, 2022
In our 200th episode, we provide updates on the topics from our first and hundredth episodes (agency data platforms and Apple’s privacy policies). Plus, we look into algorithms that police algorithms for bias.
Jun 16, 2022
Google may open up YouTube to outside programmatic demand as a bargaining chip to EU regulators. And a looming recession won’t deflate digital advertising – although don’t expect pandemic-level growth.
Jun 10, 2022
After Apple’s WWDC, the company’s next step will be to clamp down on fingerprinting … the question is, when? Plus, industry orgs struggle to build a path forward with new signals.
Jun 2, 2022
We read between the lines of Google’s progress report on removing third-party cookies. The chances of it missing its deadline? “Signs point to yes.”