Nov 18, 2021
The antitrust angle to Apple buying ads for apps with high subscription revenue, how Zoom’s advertising play could develop and why Unified ID 2.0 still hasn’t started testing in Europe.
Nov 11, 2021
Big Macs, Oreos and Heinz all have something in common: They’re using a combination of celebrity endorsements, big creative budgets and gimmicks to entice consumers to share their first-party data. Plus: Why digital advertising could be left hanging by the IAB’s public policy power vacuum.
Nov 4, 2021
To understand how direct-to-consumer marketers are handling the loss of identity signals online, special guest Chip Malt, CEO of the cookware brand Made In, shares his take on testing UID 2.0 – and even pursuing identity-less radio – to adapt.