Apr 30, 2020
In this episode, the team looks at Google's Q1, and what's likely to come in Q2. And speaking of Google, what's up with its new policy having advertisers prove their identity and location? Also, we'll look at how political campaigning has changed, and how specifically the upfronts will be transformed following a...
Apr 23, 2020
Facing a surge in bids and the costs needed to process them, The Trade Desk has asked exchanges to stop sending duplicate requests. This week, the team looks at how this development might impact publishers, ad buyers and exchanges. Also, we'll examine the state of publisher CPMs.
Apr 16, 2020
The gang welcomes special guest Martin Kihn, SVP of marketing strategy at Salesforce Marketing Cloud, who dives into how you can stay resilient during this tough time. Also, we'll look at how the pandemic has accelerated the agency holding companies' transformations.
Apr 9, 2020
Everything is canceled, from live sports to affiliate networks that link to Amazon. In this episode, we look at what Amazon is doing and why. Then, since we can't watch sports, we talk about it - at least, the advertising commitments that have gone into it. What happens to all that money now?
Apr 2, 2020
Google's Ads Data Hub is beta testing some new audience activation features. We'll get into what those features are, the extent to which they're available and how it all works. Also, the economic fallout from the pandemic is hitting digital advertising hard. We'll give you an overview of what companies are doing...