Sep 29, 2023
The AdExchanger editorial team recaps what we learned in data privacy, retail media and connected TV at this year’s...
Sep 21, 2023
The widening “trust gap” between consumers and the ad industry is enough to make a chief privacy officer quit. So Arielle Garcia did. She explains why.
Sep 14, 2023
Media mix modeling is back in fashion. Meta, Amazon and Google are finding ways for marketers to measure the effectiveness of their entire advertising spend. Should we trust...
Sep 7, 2023
While everyone feared the worst for the ad ecosystem in 2023, Q4 will finish out with 8% growth. Madison and Wall analyst Brian Wieser explains why he sees green shoots of growth across the industry.