Apr 27, 2022
Twitter’s ad prospects just got even more dicey with news that Elon Musk will buy the platform. Plus, quantifying ad tech’s carbon footprint.
Apr 21, 2022
As data-driven advertising undergoes an unwanted rebrand by privacy advocates to “surveillance advertising,” we take the pulse of privacy professionals and talk about how they talked about ad tech at a recent privacy conference in Washington, DC. Plus: The rise of in-game advertising and what it needs to do in order...
Apr 14, 2022
WarnerMedia and Discovery concentrate power in the CTV space, even as CNN+ makes a slow start. Plus: understanding the tech pipes powering retail media businesses.
Apr 7, 2022
The Privacy Sandbox proposals are moving forward in an organization whose governance is in the air and leadership is disengaged. We unpack what’s going on at the W3C with working group member and IAB Tech Lab advisor Alex Cone. He also weighs in on what went wrong with FloC.