Dec 28, 2022
CPRA, BSAA and antitrust: We close out 2022 with (acronyms and) a repeat of a January 2022 episode that took the pulse of the legal world’s latest moves in data privacy.
Dec 22, 2022
Abstract: Data privacy. Clean rooms. Measurement. Gaming. M&A. We go through some of the biggest topics that shaped the year, and recap the trends that deserved the hype (and which ones didn’t) in 2022.
Dec 15, 2022
Abstract: Google’s Performance Max performs – but with a caveat. Marketers can’t control their campaigns and have no say over where their ads run or even, in some cases, what the creative looks like. And flying blind can lead to problems. Plus: Digital media layoffs and a recap of Google Ad Manager’s recent outage.
Dec 7, 2022
Fingerprinting, an alternative to third-party cookies, uses a constellation of browser signals to identify a person. The browsers don’t like it, but can they actually stamp it out? Plus: Advertising will grow, albeit slowly, in 2023, according to recent ad agency forecasts.
Dec 1, 2022
Brand safety has a hypocrisy problem. Violence that gets a pass when it’s a fictional TV show becomes flagged if it’s part of an online news story. But to what end? Plus: what Black Friday and Cyber Monday sales results portend for retailers’ prospects in Q4 and beyond.