Jul 28, 2022
The expiration date for third-party cookies has been extended for another year. We talk through what the delay will mean for ad tech. Plus, an entire corner of the LUMAscape now exists within the Tremor-Amobee deal, the ultimate example in ad tech consolidation.
Jul 21, 2022
Abstract: Netflix shocked the ad tech world with its selection of Microsoft to run its AVOD business. But the deal actually makes sense, and it’s helped calm nerves on Wall Street to boot. Plus: Why the IAB Tech Lab’s seller-defined audiences is slow to take off.
Jul 13, 2022
Google is signaling it may spin off its ad tech business. A DSP and SSP change would create new winners and losers and potentially open up access to walled-off inventory, says our guest, Ari Paparo, founder of Marketecture. Plus: How Google Analytics' coming change will affect publishers.
Jul 7, 2022
The team dissects Google's recent move to autodelete location history at "sensitive locations," including abortion clinics, domestic violence shelters and addiction treatment facilities. Plus: The latest on contextual tech, brand safety and why advertisers are still skittish about funding news.