May 28, 2020
Forrester released its second evaluation of major media agencies. This week, principal analyst Jay Pattisall drops in to break down the findings. Also in this episode: How should marketers think about the nuances of the video game audience?
May 21, 2020
With AppLovin buying MachineZone, is it on its way to amassing a Google-like empire in the mobile apps world? Also, we'll look at other walled garden acquisitions, like Twitter buying CrossInstall and Facebook buying GIPHY. Speaking of the book of faces, we'll tell you how its new ecom endeavor is different from what...
May 14, 2020
AdExchanger welcomes three special guests – Goodway Group president Jay Friedman, PricewaterhouseCoopers partner Sam Tomlinson and ISBA director of media Stephen Chester – to dig deep into ISBA's recent report on supply chain transparency. What exactly is in that "unknown delta" anyway?
May 7, 2020
Xandr, recently folded into WarnerMedia, entered the world in 2018 with grand aspirations. But the complexities of the TV market and external pressure on AT&T's business have made its goals more modest. Also, we'll look at how BOPIS - buy online, pick up in-store - has become the new hotness during the pandemic.