Jun 24, 2021
Third-party cookies live (another two years, that is). Google Chrome moved back the deadline for third-party cookies’ demise. We talk about why Google made that decision. Plus, we dive into the “sprawling, mysterious empire” that is Amazon’s ad business.
Jun 17, 2021
Ad agencies are pulling data from warehousing and fulfillment companies to support more dynamic ads (featuring products in stock and easy to ship). We dissect this trend, as well as Google’s agreement to let the CMA sign off on its decision to remove cookies from Chrome. The arrangement sets a precedent for the future...
Jun 10, 2021
Apple said it will pull IP addresses from Safari and its Mail app at its Worldwide Developer Conference this week, raising the privacy bar to new heights. But at what cost to ad tech?
Jun 3, 2021
The architect of Methbot was found guilty in a New York court last week. In this episode, we dive into the most intriguing details of the case – and what it means for the rest of the programmatic advertising industry as it continues to fight the good (and ongoing) fight against the scourge of ad fraud. We also...