Sep 29, 2022
Data clean rooms and regulation could be topics on The Big Story any week this year. But despite the tsunami of news coverage on both topics, each remains largely unknown or misunderstood.
Sep 22, 2022
Recent speeches by DOJ and FTC leaders share a common thread, each organization sees a need for more aggressive market intervention and action to deliver on its mission. Plus: Getting the industry to weigh in on the definition of "premium."
Sep 15, 2022
As measurement challenges intensify for DTC marketers, TikTokalytics vendors have been filling the gap. Plus: Analyzing the language at an FTC hearing on “commercial surveillance.”
Sep 8, 2022
The fate of the American Data Privacy and Protection Act hangs in the balance. With strong support by voters in favor of data privacy, along with bipartisan momentum, the federal privacy law should be advancing – but current detractors say it’s not strong enough.
Sep 1, 2022
There’s a storm brewing and wildfires are raging. We’re not talking about hurricane season or climate change, though, but rather the fallout for ad tech from the macroeconomic downturn and privacy lawsuits, including the FTC’s recent complaint against Kochava which challenges the programmatic data-selling model...