Jan 25, 2024
Getting personalization right remains tricky, and AI will only make it trickier. Then, inside Privacy Sandbox testing and the rise of curation tech.
Jan 18, 2024
This week’s theme is programmatic excess. We start with bid duplication and end with VideoAmp’s fall back to...
Jan 11, 2024
As the ad world descends upon Vegas for CES, streaming services from Netflix to Amazon to Disney are turning out in force. Then, all the intrigue unearthed from the lawsuit that pitted LG Electronics against the startup it acquired, Alphonso (now...
Jan 4, 2024
The end of third-party cookies is upon us, and independent ad tech is diverging on the best approach for cookieless targeting. Meanwhile, agencies and marketers are zooming out from programmatic to a bigger picture that’s focused on first-party...