Dec 21, 2023
In 2023, supply-path optimization took off, brands took their scalpels to made-for-advertising websites and DSPs and SSPs launched SPO products to cut down on hops. Plus: lessons from the year in data privacy.
Dec 14, 2023
Marketers are choosing either Nielsen or alternative currencies (or both) for TV measurement. Learn what’s ahead for alternative currencies in 2024. Plus: the latest outlook on...
Dec 7, 2023
Marketers are wasting 25% of their ad spend on inefficiencies and made-for-advertising websites, and the ANA thinks consolidation and education are the solutions. Plus: In 2024, ad spend will grow, but at a slower rate than 2023. And streamers will grapple with CTV’s rising ad spend and linear TV’s accelerating...