Oct 15, 2020
Twilio buying the CDP Segment for $3.2 billion in stock has raised some industry eyebrows. Are we about to see a run on CDP acquisitions? Is this confusing new-ish category the new hotness? This week, the AdExchanger team welcomes Joe Stanhope as we take a frank look at the CDP landscape, including how the indies might hold up against the marketing clouds, whether the Twilio-Segment dance is a prelude of things to come and what, exactly, a CDP actually is.
Because that's a question that still routinely needs to be answered.