Why the 4A’s is hosting secret meetings to redefine MFA from
“made for advertising” to “made for arbitrage.” Plus, a new report
from Adalytics reveals that MFA-blocking solutions aren’t as
effective as tech vendors claim.
About the Podcast
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.